If they go to you through some other method, Apple doesn't care - you just can't cheat around it. And that's what Apple is saying - if you provide a button on your App (which is being used through their app store) to buy something, Apple gets a cut. We're saying "you can't use our overhead to sell your cards". Were we saying "you can't sell your cards?" No, of course not - they're your cards. And yes, when we banned them we got nothing but "why are you being so mean"? We tried to be nice, but they simply started making the deals, then "stepping outside" to exchange money.
Why, you ask? Because players would bring binders of cards, take up one of our tables (using our floorspace, our electricity), and then proceed to undercut us - which is pretty easy when you have no overhead. And the rule was, no selling cards in the store. (When you can sell the rare for the price of the pack or better, *and* sell the commons and uncommons, the math was pretty compelling). One big revenue generator for the store was selling singles. One of the popular items was CCG cards (Magic and Pokemon being the big two at the time). Here, let's move the argument into the real world. I agree, Dropbox and other generic/multi-platform services are far superior to iCloud but that's just my opinion from outside the reality distortion field. Nevertheless, they would prefer users to see things their way and subscribe to iCloud instead of Dropbox, unless they are going to get their cut. ICloud is basically their competition to Dropbox except "applefied" meaning it does a few specific things (and probably very well) but is not a generic utility like Dropbox is. I also have stopped buying idevices and started buying android devices.) Then its bye bye 2 gig dropbox hello 5 gig GOOG-drive. I like it alot, at least until GOOG releases a linux goog-drive client thats as good.
(disclaimer, I like dropbox because of its flawless linux client. Does apple still have that? Perhaps they're planning a relaunch or rebranding and that's the real story of suddenly coming down on dropbox like a box of bricks. Then I realized apple had i.mac or idrive or some such subscription thing just like dropbox except it costs money, that I never subscribed to, years and years ago. Its spun as a "30% cut" story but an apple i-competitor to dropbox was the first thing I thought of when I saw the headline. Do not compete with services offered by Apple.
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